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Am I A Worker Ant If I Blog About The Latest Man of Steel Trailer??

April 10, 2013

Network mad as hellIn years past, do you remember sitting in a theater as the lights came down, and being gleefully unaware of what trailers might be screened ahead of the feature film?  I do, and I miss it.  Social networking (Facebook, Twitter, YouTube, etc.) has ruined that wonderful ignorance.  There’s no room for surprises anymore.  Everything gets Spoiled.

Newsfeed when googling "Man of Steel TV"

Newsfeed when googling “Man of Steel TV”

When did the ‘dropping’ of a new trailer become news?  Why is the premiere of a TV spot for a movie that won’t be in theaters for six-months news?  Isn’t the trailer publicity enough in itself?  Why does every blogger on the planet jump when the next trailer for Star Trek, Star Wars,  or Superman  is released and provide millions of articles, Facebook posts, and tweets all over  the internet stating  the same thing “Click HERE to see the new trailer for (Insert Film title here)”

Why do we allow them (The Entertainment Powers that be) to do this to us?  Because we (myself included) are all looking for the same thing, recognition for being the first cool kid to realize it’s been released.  We really just want to be liked, and we camouflage that need with our incessant articles, FB posts, and tweets  as we gather our followers, and link to official YouTube feeds showcasing the big budget film trailers, video games, and next big thing brought to us by the global conglomerate marketing machines that tell us what is cool.  We are worker ants getting the word out for Hollywood films, and they don’t even ask for the help.  We willingly provide it free of charge every day via our social networking platform of choice.

In a world where the majority of us have already  drank the Kool-Aid, I ask what about the little films? Small press comics? Self-published books?  Bands trying to cut their first album?   What about the stories which that need to be told, which are ignored as we all discuss the latest Tom Cruise vehicle?

Let’s switch gears!  Rather than continue whining, I’d like to take a step in a positive direction and offer an alternative to giving more free advertising to films that don’t need us.  If you ever find yourself “Mad as Hell, and not willing to take It ANYMORE,” then there are places you can go on these inter-webs which provide the opportunity to support some truly independent artistic endeavors:

kickstarter_300x283www.kickstarter.com – “Kickstarter is a new way to fund creative projects.  We’re a home for everything from films, games, and music to art, design, and technology. Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since our launch in 2009, more than 3.8 million people have pledged over $559 million, funding more than 39,000 creative projects. Thousands of creative projects are raising funds on Kickstarter right now.

indiegogowww.indiegogo.comEveryone should have the opportunity to raise money. Now everyone does. People all over the world use our industry-leading platform to raise millions of dollars for all types of campaigns. No matter what you are raising money for, you can start right now with no fee or application process.

www.rockethub.com – “You want your crowdfunding project to be successful. Period. You want your project to be where it belongs, and you want it to be noticed. You’re busy and you need this to be worth your time. You want to do nothing less than to dazzle your supporters.

http://www.pledgemusic.com/ – Is a crowdfunding site entirely dedicated to assisting new emerging talent which seeks to break into the music industry.

Now go help an artist that needs a boost up.  The chances are good that he or she will even thank you, while unfortunately Warner Bros.  will never  thank you for re-tweeting their latest Superman trailer.

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